Rock Auto Parts LLC (“Rock Auto Parts“, “we“, “our“, or “us“) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, use our services, or purchase auto parts from us within the United States.
By accessing or using our website or services, you agree to the terms of this Privacy Policy.
1. Information We Collect
We may collect the following types of information:
a. Personal Information
Information that can identify you directly, including:
- Full name
- Email address
- Phone number
- Billing and shipping address
- Payment information (processed securely by third-party payment processors)
- Account login credentials (if applicable)
b. Vehicle Information
To help you find the correct auto parts, we may collect:
- Year, make, model, and trim of your vehicle
- Vehicle Identification Number (VIN), if provided voluntarily
c. Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address
- Browser type and version
- Device information
- Pages viewed and time spent on the site
- Referring URLs
- Cookies and similar tracking technologies
2. How We Use Your Information
We use the information we collect to:
- Process and fulfill orders
- Provide customer support and respond to inquiries
- Improve website functionality and user experience
- Personalize product recommendations
- Send order confirmations, shipping updates, and service-related communications
- Prevent fraud and enhance security
- Comply with legal and regulatory obligations
3. Cookies and Tracking Technologies
Rock Auto Parts uses cookies, web beacons, and similar technologies to:
- Enable essential website functions
- Remember user preferences
- Analyze website traffic and performance
- Support marketing and advertising efforts
You can manage or disable cookies through your browser settings. Disabling cookies may affect certain website features.
4. How We Share Your Information
We do not sell your personal information. We may share your information with:
- Service Providers: Payment processors, shipping carriers, IT services, analytics providers, and marketing platforms that help operate our business
- Business Partners: When necessary to fulfill orders or provide services
- Legal Authorities: If required by law, regulation, court order, or to protect our rights and safety
- Business Transfers: In connection with a merger, acquisition, or sale of assets
All third parties are required to safeguard your information and use it only for authorized purposes.
5. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
6. Your Privacy Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of marketing communications
California Privacy Rights (CCPA/CPRA)
If you are a California resident, you may have additional rights, including the right to know, delete, or limit the use of your personal information. To exercise your rights, contact us using the information below.
7. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies.
8. Children’s Privacy
Rock Auto Parts does not knowingly collect personal information from children under the age of 13. If we become aware that such information has been collected, we will take steps to delete it.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. Continued use of our website after changes constitutes acceptance of the revised policy.